Amazon opens first 4-star store in Massachusetts


BOSTON AREA. OUR RHONDELLA RICHARDSON TAKES
US INSIDE.>>THE STORE OPENED 10:00 A.M. WITH A LINE OUTSIDE OF THE DOOR. GET THIS, THERE IS A TABLE FOR
WHAT IS TRENDING IN BOSTON. THIS IS A THROWBACK. GET THIS, PEOPLE STILL IRON? BROWSE AND TOUCH INSTEAD OF
CLICKING ON LINE, THIS AMAZON
STORE IS STOCKED EXCLUSIVELY
WITH MERCHANDISE CUSTOMERS HAVE
GIVEN FOUR STARS OR MORE IN
THEIR REVIEWS.>>THEY HAVE COVERED SO MANY
DIFFERENT AREAS. THERE WAS CAMPING STUFF, COOKING
STUFF, SO IT IS TEMPTING NOW,
BECAUSE NORMALLY WE GET THE TWO
DAY SHIPPING. I CAN WALK IN AND GRAB THE
LAPTOP.>>IT IS IMPORTANT TO TOUCH AND
FEEL RATHER THAN JUST LOOK AT
PICTURES ON THE LINE. — ONLINE.>>DOZENS LINED UP OUTSIDE,
BEFORE THIS GRANDOPENING IN THE
NATICK MALL. WITH FIVE SIMILAR STORES IN THE
COUNTRY, THIS IS THE ONLY ONE
FOR MASSACHUSETTS. AMAZON’S DIRECTOR OF PHYSICAL
STORES DREW SHERRIFF EXPLAINS
PRICE TAGS.>>THAT SHOWS PRICING IS IN REAL
TIME CHANGING THROUGHOUT THE
DAY, BUT IT ALSO SHOWS THE STAR
RATING AND THE NUMBER OF
REVIEWS.>>TO PAY, USE THE APP IF YOU’D
LIKE. IF YOU PURCHASED IN-STORE,
RETURNS CAN BE MAILED OR
RETURNED TO THE STORE. THERE ARE SOME CLOTHING, BUT
LOTS OF ELECTRONICS.>>DEFINITELY KOOL STUFF IN
THERE IS HERE.>>COM